In a throw back to It’s Lovely I’ll Take It! a blog we were tipped off to just recently where users submit the worst real estate photography they find, we are doing a feature titled, The Good The Bad and The Ugly a regular critique and criticism of Real Estate Photography in our local service area, The Windy City — Chicago, IL.

The goal of this exercise is to provide a venue for commentary on Real Estate Photography in practice.  We are hoping that we will be able to provide more than an opportunity for a few laughs, and some embarrassment from those ugly photos, but this practice will be a platform for discussing the merits of good photography and more importantly how we put those lessons to work in marketing your property for you, our clients.  So sit back, relax and let the fun ensue.